The Precious Palomino
The Precious Palomino brand identity blends refined heritage with the warmth of country craftsmanship. The illustrated main logo captures the elegance of the palomino horse and the bond between rider and animal, setting the tone for a business rooted in authenticity, horsemanship and artisanal skill.
The monogram mark offers a versatile, modern counterbalance, ideal for embossing, stamping, and subtle applications on leather. The colour palette draws from the Australian landscape, rich reds, dusty golds, umber browns, and denim blues. reflecting resilience and timeless western style. Typography reinforces this rustic sophistication, pairing bold, vintage-inspired headings with clean, approachable body copy for clear communication.
Supporting marks and photo styling showcase the brand’s tactile nature, emphasising handcrafted quality and real materials. Altogether, the branding evokes trust, tradition, and bespoke artistry, perfectly aligning with a leatherwork and jewellery label grounded in country roots and contemporary design.
